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What is MEPU?

Understanding MEPU and DRPU - Key Metrics for Telegram Bot Affiliate Programs

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📊 DRPU (Daily Revenue Per User)

DRPU represents the average daily revenue generated per user from a Telegram bot.

What it means:

A higher DRPU indicates that each user generates more revenue per day. This is a key indicator of a bot's monetization efficiency.

Unit: Stars (Telegram's virtual currency)

Example: If a bot has DRPU = 2.5, it means each active user generates an average of 2.5 Stars per day.

⭐ MEPU (Max Estimated Profit per User)

MEPU represents the maximum estimated profit you can earn from referring one user to a bot's affiliate program.

Calculation Formula:
MEPU = DRPU × Commission Rate × Effective Days
Effective Days Calculation:

The commission duration is converted to days, with a maximum cap of 12 months (360 days):

Commission Duration Reference:
  • • 1 Month = 30 days
  • • 3 Months = 90 days
  • • 6 Months = 180 days
  • • 1 Year = 360 days
  • • 2 Years → capped at 360 days
  • • 3 Years → capped at 360 days
  • • Lifetime → capped at 360 days
Example Calculation:
If a bot has:
• DRPU = 2.0 Stars
• Commission Rate = 50%
• Commission Duration = 6 months (180 days)

Then: MEPU = 2.0 × 0.5 × 180 = 180 Stars
Why is MEPU useful?

MEPU helps affiliates compare different bots to find the most profitable ones to promote. A higher MEPU means more potential earnings per referred user.

⚖️ DRPU vs MEPU Comparison

DRPU

DRPU Focus: Daily monetization efficiency

MEPU

MEPU Focus: Total affiliate earning potential

When choosing bots to promote, consider both metrics: high DRPU ensures consistent revenue, while high MEPU maximizes your total earnings per referral.

💡 Tips for Affiliates

  • •Look for bots with high MEPU values for maximum earnings
  • •Consider the commission duration - longer durations mean more sustained income
  • •Higher commission rates don't always mean higher MEPU if DRPU is low
  • •MAU (Monthly Active Users) indicates the bot's popularity and growth potential